Double Underline Ads – What Are They Thinking?

Saturday, July 26, 2008
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What are these website owners thinking when they decide to make advertisements that look like regular links on their websites? Are they crazy? This must be the ultimate in online-advertisement annoyances.

What Are You Talking About?

It’s called IntelliTXT, “inline text ads”, or “keyword popovers.” Website owners pay third-party companies to locate keywords on their website and display relevant commercial information. Once IntelliTXT finds a corresponding keyword, it creates an annoying link/pop-up and double-underlines the word. See my screenshot below:

How Do You Get Rid Of Them?

Firefox: Install Adblock Plus.
Safari: Install SafariBlock.
Internet Explorer: Install IE7Pro, then follow these directions.
If all else fails: Ask the owner of the website to stop!

My Rant to The Jerks

I don’t give a crap if you have to make a living with online advertisements. Really, I don’t. I will go to another site that won’t annoy me to death.

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